Tina & Jordi: Barcelona-based entrepreneur team, are the parents of two boys and founders of Lubulona. Tina is the creative motor of the brand. She takes care of product development and the brand’s social media presence. She also spends a lot of time with a paint brush in her hand, turning wooden objects into colourful toys. Jordi takes care of the communication with Lubulona providers, stockists and distributors. He processes all orders and makes sure that Lubulona products arrive safely at their destinations. Apart from that, he also finds the time to sand, varnish and paint. Definitely not a boring job.
Toys without Labels
Lubulona’s first product was ‘Lubu Town’, a versatile wooden toy city. Lubu Town is a toy that inspires kids to be little architects and construct their own buildings and towns. During the design phase of Lubu Town, Tina and Jordi gave 3- to 6-year-olds different prototypes to play with. Based on their observations during these play tests, they then re-designed and adapted the prototypes. The final product is a versatile, creative and very intuitive toy, combining construction with symbolic play and allowing kids to choose how to play and with what to play.
Safe & Sustainable
All Lubulona toys comply with the European standard for toy safety and are CE marked. They only use paint and glue that is EN 71 certified and therefore totally safe to be used for toys. The team at Lubulona believe there is definitely enough plastic in this world and there is no need to add more. All the toys are made out of natural high quality beech wood and they use environmentally friendly cardboard boxes and fabric bags for their packaging. No plastic bags whatsoever. The fact that all Lubulona products are produced entirely in Europe also helps the environment, because transport distances are kept to a minimum.